Stavanger
Client: Bachelor Thesis
Year: 2025
Category: City Branding
The concept was inspired by the design of the labels (etikett/iddikett/iddis) from the fishing- and canning industry (1873-1982). This was an important historical periode for the city and the local design community. Some important keywords were modern, timeless, unique, and hictorical.
Goal
Create a compelling city brand for Stavanger that reinforces its identity, attracts visitors and residents, and clearly communicates its heritage, current strengths, and future ambitions.
Problem
Residents may not feel represented or connected to the city’s identity.
Need
An inclusive brand that fosters pride and belonging.
Solution
Involve locals in the branding process and create adaptable elements that businesses and citizens can use and personalize.
Goal: Create a compelling city brand for Stavanger that reinforces its identity, attracts visitors and residents, and clearly communicates its heritage, current strengths, and future ambitions.
Goal
Create a compelling city brand for Stavanger that reinforces its identity, attracts visitors and residents, and clearly communicates its heritage, current strengths, and future ambitions.
Problem
Residents may not feel represented or connected to the city’s identity.
Solution
Residents may not feel represented or connected to the city’s identity.